Bulldog Licensing and Magic Box are aiming to continue the success story for Gogo's Crazy Bones with the roll out of the new Explorer collection.
The addition of this range means that there are now 240 Gogo's to collect in five different colours, as well as five rare figures.
Having only launched last week, Explorer sales are up more than 30 per cent on the previous Evolution range at the same stage, while in the ten months since launch Gogo's has sold in excess of 20 million packs of product in the UK alone.
"I've simply never known anything like the buzz surrounding Gogo's," said Rob Corney, MD of Bulldog. "The brand is absolutely sizzling at the moment and anything Gogo's related is just flying off the shelves. The release of the Explorer range can only add to the excitement."