Bulldog Licensing is looking to extend the life of the Gogo's Crazy Bones franchise that little bit further, with a new Power Gogo's line due to hit retail.
The new range will feature 90 new characters to collect, plus a trading card game. The launch is being backed with a heavyweight TV ad campaign.
"Power Gogo's has sent this brand into the stratosphere," said Bulldog MD, Rob Corney. "It's already the hottest thing out there at present and now everybody wants to get their hands on this new set, while the added dimension offered by the trading card game is also causing huge excitement."
Other licensees on board with the brand include Bacup, Sambro, Portico, Pyramid, Roy Lowe & Sons, Infocado, Zap, Halsall, Poetic Gem, MV Sports, Penguin and Random House.