New Hannah Montana mag hits shelves

Panini (UK) rolls out official magazine based on Disney tween idol.
Publish date:

Following on from the success of Disney High School Musical - The Official Magazine, Panini UK is readying for the launch of the Disney Hannah Montana Official Magazine.

The new launch will be the third Disney title since Panini began publishing magazines with the company in 2007.

The magazine promises to be full of fun facts, quizzes about the show, posters, fashion tips, competitions and interviews with the stars. The first issue also comes with a free Back Stage Pass filled with lip tints and there's also a pack of six Hannah Montana photo cards to collect.

The monthly title will have a cover price of £1.99 and will mainly target seven to 12 year-old girls. The launch is being supported by an extensive press promotion drive.


Hannah Montana

Since debuting in the UK in May 2006, Hannah Montana has become a major franchise for the Walt Disney Company ? and Dominic Worsley, director of franchise marketing for the UK and Ireland at DCP, is convinced things can get even better, with 2009 set to be the property?s biggest year yet.

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