MTV Russia has hired a new general manager, who will be responsible for the day to day running of the company including strategy, business development, programming and production.
Based in Moscow, Alexey Efimov was previously general manager of Channel One Russia, the world's largest Russian-language TV network, which is also available in Europe, Asia, North America, Australia, the Baltic States and the CIS.
"Russia is a key market and we are really pleased to have Alexey on board to lead the channel into the next phase of growth and evolution," said Bhavneet Singh, MD and senior VP of emerging markets for MTVNI. "We also look forward to working with our partner, Prof-Media, to further grow our portfolio in Russia and to provide our viewers and clients alike with meaningful and engaging multimedia offerings."
MTVNI's Emerging Markets group is the fastest growing region in the company's portfolio.