New licensees for Mike the Knight

Home entertainment and publishing licensees on board for hit pre-school property.
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Mike the Knight brand owner Hit Entertainment has signed several new European licensees.

For home entertainment and DVD, the following firms are on board: Lusomundo (Portugal), Cass (Poland), Svensk Filmindustri (Norway, Sweden, Finland and Denmark) and OTC (Benelux).

Fresh publishing licensees include Memphis Belle (Benelux) for storybooks, annuals, novelty board books; Hemma (Benelux) for colouring and activity books; MSZ (Poland, Romania and Hungary) for all format books and a monthly magazine; and Buster Nordic (Sweden, Denmark, Norway, Finland) for all format books.

In Germany, SuperRTL has secured the following licensees: Sony Music for home entertainment, Panini for kindergarten/friends books, sticker books and a magazine; Egmont for story books and activity books; and Nelson/Carlson for early reading books, magnet books, large format picture books and mini books.

Jon Owen, VP Business Head of Hit Licensing for EMEA, said: "These new signings provide a significant boost to our international roll out. 

"It is testament to Mike the Knight’s wide appeal that some of the major names in publishing and home entertainment across Europe are choosing to saddle up with our gallant little hero." 

Co-produced with Corus Entertainment's Nelvana Studio, Mike the Knight is a 52 12-minute computer animated TV series for pre-school kids. 

It follows the son of the King and Queen of Glendragon, Mike, who is determined to follow in his father's footsteps to become a brave and noble knight.

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