New licensees join Kennel Club push - Licensing.biz

New licensees join Kennel Club push

4sight secures number of deals for dog bedding, accessories, tags and cards.
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Three new partners have joined the licensing drive for The Kennel Club.

4sight Licensing Solutions has signed up Scruffs for a range of dog bedding, accessories and puppy starter packs; Bow Wow Meow for branded pet tags; and Country Cards for a line of Kennel Club cards, due to launch in January 2011.

"We are actively promoting the Kennel Club across a range of sectors, with particular attention to gifts and collectibles for adults and grooming products and toys for dogs," explained Sandra Vauthier-Cellier, MD of 4sight.

Meanwhile, in the US, 4sight has granted a licence to European Home Designs to produce beds and bedding products under the American Kennel Cub label.

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