New licensing show launches in Croatia

Licensing Factory New Europe opens in September to serve central, eastern and south-east Europe and CIS region.
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The International licensing and merchandising show and conference will run from September 22nd to 25th 2009 in Rovinj, Croatia and aims to be ‘New’ Europe’s largest convention for the industry.

The emerging markets of New Europe include 400 million people and 35 countries and organiser Creata, hopes the new show will help expand licensing in these growing areas.

Four special events have been designed for delegates to network, including a welcome party, a Mediterranean party, a New Europe party and a Farewell party.

A range of workshops and seminars will also run throughout the show, including a module about New Europe, giving an essential insight into the emerging market with Nenad Pacek, director of the Economist Intelligence Unit for CEEMEA.

Other seminars, keynotes and workshops will cover issues such as regional and cultural differences along with non-uniform legal conditions of CEE, SEE and CIS region may create a need for specific market approach.

To find out more, visit the show website at www.licensingfactory.com

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