New line of World of Warriors trading cards on the way - Licensing.biz

New line of World of Warriors trading cards on the way

First series of Topps' trading cards are 'exceeding expectations' at retail.
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Topps is developing a second series of World of Warriors trading cards.

The second line, featuring the popular Mind Candy brand, will star new characters, specials and fresh game play elements.

“We are thrilled with the performance of the trading cards and looking forward to Topps producing further series for the fans to collect," said Sam Ferguson, director of licensing and retail at Mind Cand.

"It is great to see that the brand resonates with a large number of kids who will be excited to see further opportunities to engage with the brand starting in September with the toy launch.”

There has been a three pronged strategy that combines Topps’ strong mass market distribution into over 43,000 outlets along with a high profile marketing campaign incorporating sampling, TV and cinema advertising and an ever increasing number of daily active users on both games.

Chris Rodman, vice president at Topps: “What we are experiencing now mirrors in many ways the phenomenal success that Topps and Mind Candy enjoyed with Moshi Monsters.

"During our recent live events Warriors was a standout brand with a passionate and engaged collecting community.”

Mind Candy has released another partner app for the franchise in the form of World of Warriors: Quest.

The game see players battling it out to bring peace to the vast Wildlands by defeating a power-crazed warlord and his evil Skull Army.

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