New look Bob makes Cbeebies premiere

CG animation airs from today; toy partner Martin Yaffe readies Golden Hammer promotion with TRU.
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The new CGI animated series of Bob the Builder begins its run on Cbeebies from today (Monday April 12th).

Bob the Builder: Ready, Steady, Build will air each weekday at 8.40am on the BBC channel. New characters have been introduced - including Scratch - while the team also has a new home, Fixham Harbour.

On top of this, DVD special The Legend of the Golden Hammer is due to hit retail next month. To coincide with the release, Martin Yaffe is teaming with Hit Entertainment and Toys R Us for a special online competition.

MYI will be rolling out a new toy line, including Friction Scratch, to complement the CGI series. The firm and Hit are offering one lucky winner four exclusive tickets to the Leicester Square gala premiere, as well as a toy box full of goodies.

For further details on the competition, click here.


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