Fun Crew's licensing agent KJG has appointed Carmen Ariza Licensing in Spain to represent the licensing and merchandising rights for its Lucky Cookie property in Iberia.
Carmen Ariza Licensing represents properties including Smiley Central and Bad Cat and is aiming to growing its portfolio to around 20 different brands by the end of the year. It was created two years ago, initially acting as a consultancy for licensees interested in improved product development, marketing and communication.
"I am delighted to be working with Carmen," said Kirsty Guthrie, MD of KJG. "She showed great insight into what Lucky Cookie is all about and I'm sure she is going to deliver a great licensing programme for us in the Iberian markets."
Fun Crew's Angela Salt added: "[Carmen Ariza] has an expert overview of the Iberian market and is confident that Lucky Cookie offers superb potential to licensees here."