New Maya episodes head to Russia - Licensing.biz

New Maya episodes head to Russia

Studio 100 property launches in Russia and Commonwealth of Independent States.
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A further 78 CGI episodes of Maya the Bee are due to air from September in Russia and CIS, Studio 100 has confirmed.

Russian children's TV channel Karusel has been airing episodes of the new-look show since March, alongside classic episodes every weekday morning.

Meanwhile, audiences in the Commonwealth of Independent States have been enjoying episodes on Ukraine's CITI TV since mid-February. Latvia's Latvian TV and Estonia's Eestii will kick off the series in September.

Studio 100's local agent, RIO Licensing, has also secured Grand Toys as the master toy partner for Maya which has launched over 59 SKUs since autumn 2012. Other partners include Chupa Chups and Egmont.

"We are excited that Russian families are eagerly anticipating the TV launch of the Maya CGI series," said Marie-Laure Marchand, director of international licensing at Studio 100. "The Maya brand already resonates with consumers across Russia and the CIS due to the impressive retail presence made possible by the licensee relationships developed by RIO Licensing.

"We hope this region continues to take Maya the Bee to its heart."

Roman Fedotov, MD at RIO, added: "Maya products are already flying off the shelves and the broadcasting deal with Karusel will only increase the brand's success. This is an exciting time for both Studio 100 and RIO Licensing."

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