Last weekend saw classic children's book character Miffy celebrate its 60th birthday, and as part of the celebrations a new online shop has opened up.
The e-commerce website - www.miffyshop.co.uk - allows Miffy fans across the globe to purchase a wide range of products from homeware and art, through to clothing, books, toys and accessories.
The site - created by Archiver.co.uk - has been crafted in its design, navigation and flow to echo the simplicity and elegance of Dick Bruna's original artwork.
"After months of hard work, we are delighted to have launched miffyshop.co.uk to the world," said Will Marston, sales director of Archiver.co.uk. "Our team of experienced developers has rebuilt the whole site from the bottom up using the very latest mix of web technology.
"We've brought miffyshop.co.uk bang up to date and feel it is a fitting site for such a lovable global brand."
Alicia Davenport, director at DRi Licensing, added: "We are delighted to see the new shop live sporting a plethora of Miffy product for consumers to purchase. It also allows fans to join the Miffy Mailing List and follow all the social media that surrounds this delightful and iconic brand."