New Müller TV blitz showcases licensing talent - Licensing.biz

New Müller TV blitz showcases licensing talent

£20m ad campaign stars Yogi Bear, Muttley, Mr Men and Knight Rider's KITT.
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The new Müller Dairy Wünderful Stuff advertising campagin - which debuted at the weekend - highlights a raft of top licensed character talent.

The £20 million blitz has been launched as part of a wide ranging media schedule spanning TV, cinema, online, social media, outdoor poster sites, newspapers and magazines.

Yogi Bear and Muttley from Hanna Barbera's Wacky Races are among the characters, lining up with the Mr Men and KITT from Knight Rider among other colourful additions.

Over the course of nine weeks, 94 per cent of consumers are expected to see the TV advertising campaign around eight times.

"We're absolutely thrilled to be involved in Müller's Wünderful Stuff advertising campaign," said Paul Bufton, general manager, Warner Bros Consumer Products UK. "A truly visionary partner, Müller have taken our classic characters Yogi Bear and Muttley and created something that is refreshingly new and highly impactful."

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