New packaging for Roary

Chapman Entertainment launches new look Roary the Racing Car for spring/summer 2011 previews.
Publish date:

The firm has refreshed the colour palette of its pre-school brand to include a red, orange and blue box with chequered patterns.

The pack will also include developmental call-outs for parents, highlighting the learning benefits of the new range.

New look Roary will roll out to all retailers across the country next year and can currently be seen by retailers at Vivid Imaginations in Guildford, Surrey.

Valerie Fry, director of licensing commented: “We are really pleased with the package redesign, and so far, the response from both licensees and retailers alike has been extremely positive.

"We are confident that this will further increase his appeal to boys and that products will continue to race off the shelves in 2011.”

Emma Sherski, marketing and licensing director, Vivid Imaginations added: “The new packaging will undoubtedly strengthen Roary’s brand presence on shelf as we go into our fourth year at retail.

"The new look is fresh and distinctive and will roll out on shelf next spring/summer."


Roary the Racing Car

After achieving enormous success with Fifi and the Flowertots, when Chapman first mooted the idea of Roary the Racing Car, the response was overwhelmingly positive.

Roary races ahead

Chapman is heading to Brand Licensing Europe on a high after boys? property Roary the Racing Car stacked up some solid sales.

4_Family Guy small.jpg

BOYS MONTH: Sector Guide Special

Ranging from pre-school properties such as Roary the Racing Car, Bob the Builder and Thomas the Tank Engine, through film properties like Batman and Star Wars, and more adult brands including Top Gear, Harley-Davidson and Stanley, Samantha Loveday takes a look at just some of the brands targeting the boys...

Featured Jobs

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019