New partners boost for DHX

Licensees and agents signed up for raft of properties in the firm's portfolio.
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DHX Licensing has scored a number of deals across its slate of animated properties.

New licensees for Animal Mechanicals (pictured) and Franny's Feet include Producciones Publicexpress for colouring and activity books in Argentina, Paraguay and Uruguay, while Ediciones Lea has taken on Bo on the Go colouring and activity books for the above countries, plus Chile and Bolivia.

Both deals were brokered through Latin American agent, International Merchandising Consultants. The Sharpe Company holds worldwide rights for all three series.

Meanwhile, DHX has also signed new agents including Firefly Brand Management to represent Kid vs Kat in the US.

A further deal sees The Licensing Shop managing Waybuloo in Canada, with toys set to be launched in the autumn.

Decode Enterprises as signed up Nelvana Enterprises as the Waybuloo home video partner.

The new deals follow a slate of recent appointments for DHX's roster of properties, including Australia's Stella Projects as licensing agent for Grandpa In My Pocket in Australia and New Zealand.

"There is huge licensing potential in our slate of well-known television-based brands and appointing the right agents in key territories is essential," said Beth Stevenson, executive VP, production and development at DHX. "We're starting 2010 with a strong team of partners in place."


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