New partners get Thumbs up - Licensing.biz

New partners get Thumbs up

Toy and apparel deals signed for Thumb Wrestling Federation property.
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Bulldog Licensing has secured two new licensees for its Thumb Wrestling Federation: TWF brand.

Aykroyds TDP will take on an apparel line, while Sambro will handle toy distribution across the UK.

The company will be creating a range of thumb wrestlers masks, as well as a toy wrestling ring - based on the original TWF ring - so children can wrestle like their favourite characters in the show.

"We have some great product concepts that will really bring the fun and humour of the show straight to the retailers' shelves," said Nikki Samuels, director of Sambro.

Aykroyds, meanwhile, will create a line of nightwear and underwear based on the series' artwork, as well as a selection of adult-focused t-shirts to capture the student market.

"We believe this is a strong brand that boys will want to be a part of and have high hopes for retail sales in Q3/4 2008," offered David Aykroyd, joint MD of Aykroyds.

Rob Corney, MD of Bulldog Licensing, added: "TWF is a fantastic opportunity for UK licensees and we are working with a number of licensees across a wide range of categories, details of which will be announced soon.

"The classic play pattern of thumb wrestling at the heart of the show makes it perfect for merchandise and the humour works across a wide age range. The viewing figures remind us that this is precisely the type of property we believe will succeed at UK retail."

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