New partners get Thumbs up

Toy and apparel deals signed for Thumb Wrestling Federation property.
Author:
Publish date:
Social count:
0

Bulldog Licensing has secured two new licensees for its Thumb Wrestling Federation: TWF brand.

Aykroyds TDP will take on an apparel line, while Sambro will handle toy distribution across the UK.

The company will be creating a range of thumb wrestlers masks, as well as a toy wrestling ring - based on the original TWF ring - so children can wrestle like their favourite characters in the show.

"We have some great product concepts that will really bring the fun and humour of the show straight to the retailers' shelves," said Nikki Samuels, director of Sambro.

Aykroyds, meanwhile, will create a line of nightwear and underwear based on the series' artwork, as well as a selection of adult-focused t-shirts to capture the student market.

"We believe this is a strong brand that boys will want to be a part of and have high hopes for retail sales in Q3/4 2008," offered David Aykroyd, joint MD of Aykroyds.

Rob Corney, MD of Bulldog Licensing, added: "TWF is a fantastic opportunity for UK licensees and we are working with a number of licensees across a wide range of categories, details of which will be announced soon.

"The classic play pattern of thumb wrestling at the heart of the show makes it perfect for merchandise and the humour works across a wide age range. The viewing figures remind us that this is precisely the type of property we believe will succeed at UK retail."

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.