New placement for BBC Worldwide

Student from Brunel University joins firm following innovative Teletubbies design project.
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The culmination of a year-long project between BBC Worldwide, Ragdoll Productions and Brunel University will this month see design student Michael Abate join BBC Worldwide Children's on a three-month placement.

The project, which launched in the Teletubbies' tenth anniversary year, saw 118 students from the Brunel Design's School of Engineering Design undertake the task of developing a new product design for the iconic pre-school brand.

Six students were shortlisted for the project and charged with developing their ideas to prototype level before facing a panel of 'dragons' from BBCW and Ragdoll.

Abate was selected for his Warm-Me-Up Teletubby - a soft toy that is warm to the touch. He joins the BBCW children's design and development team this month for three months.

His placement will include work on BBCW's flagship properties including Doctor Who, In The Night Garden and the forthcoming 3rd and Bird.

"We were looking for something that would take us out of our comfort zone and make us think in a new way about Teletubbies," said Frances Adams, BBC Worldwide Children's creative director. "What better place than a university, where students are too old to have formed an emotional attachment to Teletubbies when it launched - but too young to be thinking about becoming parents."

Paul Turnock, Brunel's course director of industrial and product design, added: "This process gave the students an insight into the way big business works - in a sector which many were unfamiliar with."

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