Brandzoo is expanding its stable of properties with the addition of new art-based brand Daisy.
Created by design studio Big Ideas-UK, Daisy is something of a Bridget Jones-type character - a 30-something career girl, striving for perfection and a man, with an obession with chocolate, Chardonnay and shopping.
Big Ideas has created a portfolio of images which represent Daisy in various life experiences. Brandzoo's strategy is to launch the licensing programme with greetings cards, followed by gift, stationery and toiletry products.
The property's core target audience is 25-35 year-old females.