New Redakai notches up the deals in France

Key licences inked in categories including apparel, back to school and comics.
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Zodiak Kids and Marathon Media have been busy securing a swathe of key deals for Redakai: Conquer the Kairu in France.

The latest boys property has been snapped up in the apparel, back to school and comic categories.

Tennessee has signed up the property for back to school including school bags and stationery; apparel has gone to TV Mania which will develop casual clothing, nightwear, underwear, swimwear and fashion accessories; while Aventure Diffusion has picked up shoes and slippers.

In addition, CTI has been awarded bed linen, bathroom linen and sleeping bags, while D'Arpege has outdoor ranges covering bikes, skateboards, roller blades, scooters and protective pads.

A QSR promotion is also set for the end of 2012.

"We are thrilled by the enthusiastic response to Redakai," said Patricia de Wilde, SVP at Zodiak Kids/Marathon Media. "Even with all the well established boys properties in the industry today, our licensees clearly see potential for Redakai to excel in a very competitive market."

The original concept of Redakai was developed by Spin Master in conjunction with Marathon Media Studios.

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