Moose has announced a new addition its expansion into entertainment with a new Shopkins movie, entitled Shopkins: World Vacation.
Universal Pictures Home Entertainment Content Group are producing the film which will hit screens in October 2017 and will see the Shoppies and Shopkins leave Shopville for a world vacation.
“It is fantastic to see Shopkins proving that it is not just one of the world’s favourite toy brands but that it is now a full-fledged entertainment franchise,” said Belinda Gruebner, EVP global marketing at Moose Toys. “Entertainment is now a key pillar for the success of a toy brand and we are looking forward to sharing more exciting announcements later this year. The partnership with Universal has gone from strength to strength with the two brands developing market-leading content for the world’s top selling girl’s property.”
This release will add to the ever-expanding Moose Entertainment portfolio which continues to see amazing results across all categories including over 10 million downloads of the Shopkins World pillar gaming app, 250 million views of Shopkins cartoons on YouTube and 12 million streams of their songs. In addition to these world-leading results, Shopkins has also recently launched a live stage show touring the US in September showing the brand is now a fully immersive entertainment property.
“Based on the distinctive brand power of Shopkins, we anticipated that fans would enthusiastically embrace the natural extension of this property into feature films,” said Helen Parker, Executive Vice President, UPHE Content Group, “We truly believe that the strong synergies between Universal and Moose underscore the hallmarks of a meaningful, long-term partnership which will continue to deliver an innovative and fully immersive entertainment experience for this franchise.”