German entertainment firm m4e is creating a new business structure as a result of last year's acquisition of Telescreen, in order for it to be well prepared for the coming challenges and also help it push further into international markets.
The areas of production, plus TV and new media distribution will be merged together. With immediate effect, Telescreen BV will assume responsibility for the international distribution of the TV and new media rights of the m4e Group, as well as the area of home entertainment outside the German-speaking territories.
Sjoerd Raemakers will act as head of distribution, while Theo van der Schaaf will take on the role of head of home entertainment. Both will continue to act as managing directors of Telescreen BV.
The newly created content and product management division, meanwhile, will be managed by Lisette Looman, who was previously responsible for the development and prodiction of Telescreen's own productions.
Telescreen Licensing and Merchandising will be renamed Telescreen Consumer Products, while for marketing and PR, the existing managers in the respective companies will continue to be responsible at company level.