Marvel Studios and RealD 3D have teamed up to give UK fans the chance to 'become Iron Man'.
From Friday, March 29th, fans will be able to take on the role of comic book and movie hero Tony Stark as he tests the new armour of his alter ego ahead of the release of Marvel's Iron Man 3.
Become Iron Man is a new experience from Marvel Studios that uses motion sensor technology to allow users to virtually don Iron Man's armour.
Candidates can register for the experience by visiting www.BecomeIronMan.com. They will be given a unique code to bring with them to one of six sites across the UK and ROI.
The sites featuring the new experience will be: Birmingham Bullring, April 6th and 7th; Manchester Trafford Centre, April 13th and 14th; Sheffield Meadowhall, April 20th and 21st; Dundrum Town Centre, Ireland, April 24th and London Westfield Shepherds Bush, April 27th and 28th.
Users will be greeted by technicians, where they will be talked through the experience and given the chance to collect photographs afterwards.
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.