V&S Entertainment has added to the licensed product available for Everything's Rosie, signing up John Toys to produce playballs.
The firm will launch a variety of balls in different sizes, featuring characters such as Rosie and Raggles, this spring.
John Toys is the latest licensee to join a healthy looking licensing programme for the pre-school show. Vivid Imaginations, Egmont, NBC Universal, Blues Clothing, GBeye, Roy Lowe & Sons, VMC, Vogue, Worlds Apart, Zap and Zeon among others are all on board.
"We are delighted to have John Toys on board - playballs are a perfect addition to the wide range of Everything's Rosie products already available and this new deal is further evidence of the brand's versatility and licensing potential," said Julie Quirke, director of licensing at V&S.