The owner and guardian of the Beatrix Potter property, Frederick Warne is teaming up with Chorion to create a new TV animation involving the classic characters.
Frederick Warne - which is part of Penguin - has enjoyed a 25-year licensing relationship with The Copyrights Group (now owned by Chorion). The new animation will feature such well-loved characters as Peter Rabbit, Jemima Puddle-duck, Benjamin Bunny and Mr Jeremy Fisher.
With Chorion, Frederick Warne will continue to develop the licensing and merchandising programme for Beatrix Potter's characters. The firm will also retain all publishing rights to the Beatrix Potter works.
"We are very pleased to be working with Chorion in a new global strategic relationship to further develop Beatrix Potter's legacy through this new animation project," said Peter Field, CEO of Penguin Books UK. "Chorion knows our property so well and understands how to work with such a unique and iconic literary work."
Waheed Alli, Chorion's chairman, added: "We are looking forward to making a new TV series of Beatrix Potter's characters. Our aim will be to introduce Beatrix Potter to a new generation of children and make her characters as loved today as they have been in the past."
The first range of Beatrix Potter licensed product included a Peter Rabbit soft toy, puzzle, handkerchief and tea set. Today there are 350 licensees worldwide within The World of Beatrix Potter brand.