Twentieth Century Fox has hired Greg Lombardo as Vice President for Location Based Entertainment.
The industry veteran is appointed to the newly created position where he will spearhead sales for 'branded entertainment experiences' based on Fox's film and TV library across the globe, with a focus on Asia, Latin America and Europe.
Fox will be focusing on live entertainment programs based on popular properties including Ice Age, Rio, Alvin and the Chipmunks and Titanic.
“We have a clear focus on immersing our audiences with the film and television shows that they love so much, and our location based entertainment strategy advances that desire in a meaningful way,” said Fox Consumer Products president Jeffrey Godsick.
“Greg is an industry expert who has built programs in almost every territory across the globe and knows what it takes to be successful.”
Lombardo joins Fox Consumer Products after serving for five years as Creative Director for BRC Imagination Arts, the international leader in the design, creation, and production of immersive branded attractions.
“This is a fantastic time to be at Fox,” said Lombardo. “These are globally embraced and incredibly relevant properties and I look forward to pursuing new and exciting ways to bring them to life.”
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