Mike Stagg has been named as vice president of sales, UK and Ireland for Disney Consumer Products.
Reporting to Mike Connolly, VP of sales for DCP Europe, Stagg arrives in November and will be responsible for overseeing all sales and marketing initiatives in the UK and Ireland.
Stagg joins Disney from Coca-Cola Enterprises where he held the position of sales director for multiple retail. He led the development and execution of customer business plans to deliver turnover, profit and volume objectives for CCE and their retail customers across the grocery, convenience, forecourt and High Street channels.
Prior to this, Stagg worked at the Coca-Cola Company where held the posts of retail marketing director and business development director.
"Mike has demonstrated strong sales and leadership skills in his previous roles with other market-leading brand names," commented Connelly. "With DCP on track to exceed $30 billion in global retail sales in fiscal 08, Mike is joining us at a very exciting time."