A new global website has officially launched for the Yu-Gi-Oh property, as 4Kids Entertainment ramps up the tenth anniversary activity for the brand.
Digital agency MadeByPi has been working on the site, which boasts an exclusive members' area, story and character information, exclusive competitions and downloadable wallpapers and screensavers. It will also include an interactive tool for members to create their own personalised downloads.
The launch of the English version of the site coincides with the franchise's tenth anniversary. German, Italian, Spanish and French versions will follow over the next few months.
"Children's online entertainment is a specialist area," said Charlotte Hill, associate director, marketing and communications, EMEA at 4Kids. "We were impressed with MadeByPi's expertise in localising websites and heritage of delivering online experiences for young audiences, including their work with CBBC and Disney. The new site is a fan's dream and promotes all three series - Yu-Gi-Oh, Yu-Gi-Oh GX and Yu-Gi-Oh 5D's."
Karen Lewis, client services director at MadeByPi, added: "The site represents the very best in kids' entertainment. This has been a very exciting global project."