New World Cup content hits KidsCo

Children's channel launches series of idents to be shown across all its feeds.
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International children's channel, KidsCo will be celebrating the World Cup through a series of idents to be shown across all its feeds.

The station commissioned Indian production company Image Venture Private to develop a third series of original programming.

The series will feature two versions, one 45-seconds and one 60-seconds, and will be shown twice an hour from June until the end of the World Cup in July across Europe, Asia, Asutralia, Middle East, South Africa and Sub-Saharan Africa.

The World Cup ident focuses on the international characters from the KidsCo logo as they celebrate the tournament.

"The World Cup is a fantastic opportunity for us to bring together KidsCo's audience and celebrate this international event together," said Paul Robinson, MD of KidsCo.

Raja Masilamani, KidsCo's creative director, added: "It's been great to see the development of the characters within the KidsCo logo and we are getting progressively more adventurous with them as each ident becomes more successful than the last."

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