NEW YORK 08: 4Kids gets Kookys

4Kids Entertainment appointed worldwide licensing agent for The Kookys brand by rights holder, Courage International.
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4Kids Entertainment will expand the brand, based on the Kooky Klickers character pens, into multiple categories in order to facilitate its growth.

In developing a licensing programme which targets boys and girls between the ages of six and 11, 4Kids will initially focus on the categories of apparel, accessories, games and stationery, candy, bags and backpacks along with room decor.

Carin West, executive vice president, acquisitions and development for 4Kids, said: "Kooky Klickers have captred the attention of 'kool' kids of all ages across America. Kookys are a highly collected icon of today's generation. 4Kids is tremendously excited about making the world of licensed product a lot more Kooky."

Mark Siegel, president of Courage International, added: "The Kooky Klickers character pens are experiencing explosive sales at mass and specialty retail. We are excited to partner with the leader in consumer products and entertainment licensing to extend the Kooky's brand into new and exciting product categories."

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