NEW YORK 08: Atlantyca Entertainment

Visitors to see what firm?s newly established licensing arm has planned for 2008 and beyond.
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Atlantyca Entertainment will be introducing its newest brand extension – its own licensing division – at this week’s Licensing International in New York.

The firm announced its expansion with the launch of a dedicated licensing division – headed by Elisa Pezzutti – in January. It was created to manage the international licensing initiatives for the Geronimo Stilton character brand.

The division also recently announced its first consumer products representation deal, signing with worldwide production, animation and distribution company Taffy Entertainment, to be the exclusive Italian licensing agent for three of its most popular brands: Code Lyoko, Growing Up Creepie and Dive Olly Dive.

“This is an exciting time for us,” said Pezzutti. “The Licensing Show is the ideal platform for us to introduce the newest extension of Atlantyca Entertainment.

"Italy is a growing market with enormous opportunities, and we look forward to meeting with potential new partners who seek to develop strong licensing programs in such a burgeoning market.”

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