Granada Ventures has hired Telescreen to represent the Bella Sara rights in Benelux, Blowfish in South Africa and Active Merchandising in Germany and German speaking Austria and Switzerland.
These agents will now actively seek and appoint third party licensees across multiple categories in their territories.
Granada has also acquired Scandinavian rights for Bella Sara from creators Concept Cards. This means Granada now holds complete worldwide rights for Bella Sara.
Licensing deals continue to roll in. In the UK, Granada has signed a deal with Amscan for EMEA rights (excluding Scandinavia), which will see the party goods licensee produce a range of Bella Sara balloons and party products.
Danilo will be rolling out a line of cards, calendars and gift wrap in the UK and Ireland.
In the US, meanwhile, Paula Miller - VP of licensing at Granada Ventures US - recently signed with Cadaco, which will launch a range of Thumb Drive Bella Sara games next year.
"It's thrilling to see that Bella Sara strikes a chord globally and exciting times are ahead of us as we work with some of the best manufacturers in their respective categories to bring exceptional products to market for 2009," said Miller.