Granada Ventures has scooped the licensing rights for Britannia High, a new musical drama series from ITV Productions and Globe Productions.
The firm is confident that it will be one of the biggest television events of 2008, with the show featuring music penned by Take That star Gary Barlow.
Granada holds licensing rights to all types of consumer products, including publishing for all retail channels and its home entertainment division, ITV DVD, will control UK DVD rights.
Britannia High will feature a group of super talented young performers who sing, dance and act in a fictional performing arts school. Aimed at a family audience, the show has good licensing potential, and Granada will be looking to appoint key licensees for toys and games, new media gaming, publishing, apparel and accessories, plus all other key categories.
"With storylines that everyone can relate to, we expect Britannia High to become an instant success and believe consumer products demand to be immense," said Mel Beer, head of licensing at Granada Ventures. "We're alrady in discussions with interested toy and publishing partners to produce a range of musical toys and books for Q1 2009."
Before the drama show airs, viewers will be given an insight into how the show is put together in two specially filmed 60-minute documentaries. Then, eight 60-minute episodes will follow the lives of the group of pupils, climaxing with a 90-minute live episode taking the form of an end of term student showcase, featuring performances from the cast, mixed with drama segments that conclude the story.