NEW YORK 08: MGM roars in

A closer look at what the film studio's consumer products division will be unveiling at Licensing International.
Publish date:

MGM will be welcoming new entertainment properties to its line-up at Licensing International, as well as reinventing classics from its film and TV library.

Booth 1519 will feature new incarnations of the Pink Panther franchise in advance of the February 2009 theatrical release of The Pink Panther 2, which will star the likes of Steve Martin, John Cleese and Andy Garcia.

The studio will also unveil a new style guide for the Legally Blonde franchise in anticipation of the forthcoming US cross city tour of Legally Blonde: The Musical and the direct-to-video release of Legally Blondes, the third instalment of the movie series.

In addition, MGM will be introducing the American Gladiators franchise and new offerings from Stargate. It will also continue to mine the studio's huge library to develop additional opportunities for classic titles such as Some Like it Hot and Fame, as well as genre-themed library fare such as Soul Cinema and Midnite Movies.

"With new installments of our famed franchises and exciting twists on some of our most popular classics, we are pleased to welcome licensees to the MGM booth this year," said Travis Rutherford, executive vp of MGM Consumer Products and Location Based Entertainment.

"This year, we have a particularly well-rounded portfolio of offerings with plenty of appeal for the entire product spectrum, backed by one of the world's most loved and recognised entertainment brands."

MGM Show Highlights:

Pink Panther
Ahead of the February 6th 2009 launch of Pink Panther 2, MGM is reinvigorating the popular consumer products brand with a dedicated movie style guide, which utilises the film's international location as inspiration. Called Omnipink, the firm is hoping the guide will open new doors to key demographics.

Legally Blonde
This newly branded platform, driven by continuing entertainment support, will offer a wide variety of opportunities for licensees. There is a new style guide targeting tween and teen girls with contemporary and fashionable composed art, colour palettes, fonts, borders and patterns.

American Gladiators
Hosted by Hulk Hogan and boxer Laila Ali, the new series of the show began in May and has regenerated interest in the property. The style guide features two different areas: Classic Gladiators, which draws inspiration from the original TV series currently airing on ESPN; and New American Gladiators, based on the stars and champions of the current series.
A number of licensing agreements have already been signed for the property including Global Interactive (pending), Inkworks (trading cards), Itoys (handheld games), Rubie's (costumes) and Jakks Pacific (master toy).

MGM Film Library
The firm will be presenting a new array of licensing opportunities featuring some of its best known titles. With a brand new style guide, Midnite Movies provides creative uses for some of the campest horror film titles including The Brain That Wouldn't Die and Attack of the Puppet People, enabling MGM's partners to use new graphics and art to create fashion-forward movie merchandise.
A new style guide is also currently in the works for Soul Cinema, featuring a 1970s groove an foxy vibe.

MGM Brand
Even the studio logo is getting in on the act, with a comprehensive licensing programme built around the MGM Lion - Ars Gratia Ars trade mark. For example, the firm has recently signed with Pollard Banknote for MGM-branded lottery cards.


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