NEW YORK O8: DCP set for record sales - Licensing.biz

NEW YORK O8: DCP set for record sales

Disney Consumer Products says it's on track to exceed a record $30 billion in global sales of licensed product in fiscal 2008.
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Disney Consumer Products predicts that the retail sales of Disney products will grow 12 per cent on last year's efforts, as it continues to diversify its retail distribution and launch new products.

Sales of Disney products have more than doubled in the last five years, reaching $27 billion in 2007.

Sales of Disney tween products are expected to reach $2.7 billion, thanks mainly to the success of the Hannah Montana and High School Musical franchises. The theatrical release of High School Musical 3: Senior Year, development of a fourth title and Hannah Montana: The Movie are expected to play a large role in generating future sales.

Sales for Disney Girls products are projected to reach the $5 billion mark. DVD and theatrical releases are scheduled up to 2001 while online, the Disney Princess website is being ehanced plus a Disney Fairies virtual world, Pixie Hollow, will be launched. The first Disney Fairies Nintendo DS title is also slated to launch this autumn.

Meanwhile new product lines are planned for pre-school favourites Little Einsteins, Mickey Mouse Clubhouse, Handy Manny and My Firends Tigger & Pooh to grow Disney's pre-school category. The group hopes its recent acquisition of Disney Stores will expand this further.

Andy Mooney, chairman, Disney Consumer Products, said: "It's the Disney difference that accounts for this unprecedented growth fueled by unmatched content and rich franchises nurtured across The Walt Disney Company.

"In just five years, retail sales of Disney products have doubled and we have diversified our portfolio of brands with smash hits like High School Musical, evergreens like Disney Princess and expanding franchises in Disney Pixar's Cars and Disney Fairies.

"Our product offerings now reach all ages. Simply put, there is no better time to be aligned with Disney."

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