The New York Times is growing its licensing programme further with the launch of a new wine club.
Members can choose from two participation levels, each offering different wine styles and price points suited to their interests: the Times Sampler and the Times Reserve.
For both levels, wines will be shipped in six bottle half cases, consisting of four red and two white wines. In addition, each shipment will include customised tasting notes, along with related wine, food and travel content from The Times archives, including recipe and food pairings for each wine.
Moda International Marketing, the exclusive licensing agent for The Times, negotiated the deal.