To facilitate further growth and increase partner and audience engagement, Licensing.biz's publishing house NewBay Europe has appointed Caroline Hicks as event director, Mark Rankine as sales director and Andrew Wooden as interactive entertainment content director.
“Our key objectives at NewBay Europe are to connect our communities, deliver timely and valued content, and provide our partners efficient and effective solutions to their marketing needs,” said Mark Burton, NewBay Europe’s managing director.
“This team of experts provides us additional capabilities to deliver upon these goals and further develop our events, digital, and marketing services capabilities.”
Hicks has joined the business as events director. Hicks is currently head of TV Connect Global Events at Informa Telecoms and Media, where she has overall responsibility for sales, marketing, operations, and conference production for 12 annual events taking place in the USA, Asia, Central and Eastern Europe, and Africa, including the flagship UK event, TV Connect, which attracts over 250 exhibitors, 7,000 visitors and 350 delegates.
She will be joining the business on Monday, November 23rd.
Meanwhile, NewBay Europe has named Mark Rankine as sales director. Rankine is currently advertising sales director at Time Inc UK, where he has overall responsibility for the commercial strategy of the Photography and Technology division.
He will be joining the business on Monday, October 26th.
Andrew Wooden has been appointed into the position of interactive entertainment content director. Wooden joined in 2005 as a Staff Writer on MCV and since then has worked on a number of brands, including BikeBiz, Future's T3, and most recently as Publisher of PCR.
In this new role, Wooden will be responsible for reviewing audience needs across licensing, games, technology, toys and bikes, supporting the current editorial teams and working with the sales director and events director to shape the strategic vision for each brand.
“I think this is a really exciting time for NewBay Media Europe,” added Burton.
“We want to provide the best possible service to our customers and with our talented existing team and some new perspectives I am confident we will be able to achieve that goal.”