Newman's Own line adds wine offering

Chardonnay and cabernet sauvignon join actor's food range.
Publish date:
Social count:

Paul Newman is adding two new Californian wines to his Newman's Own range of food products, says Brand Republic.

Beginning in March next year, a chardonnay and a cabernet sauvignon will join the line after Newman agreed a partnership with Californian wine company Rebel Wine.

The report states that Newman said the addition of wine brought the label full circle, as the first salad dressings he sold were in old wine bottles with parchment labels.

"Wine was the only thing missing at dinner time," he said. "Now the meal is complete."

All profits from the Newman's Own wine will go to charitable causes. The company has donated an estimated $200m since it was started in 1982.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.