Next LIMA webinar due this week

Successful licensed promotions looked at in latest internet seminar.
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Industry trade body LIMA is holding the next in its series of webinars on Wednesday (October 14th), this time focusing on licensed promotions.

Putting Together a Licensed Promotion will be hosted by Gary Hymowitz and Rachel Bader of Scholastic Media's consumer products division. As VP of consumer products, Hymowitz oversees the strategic development, direction and implementation of all merchandise based on Scholastic properties, including Clifford the Big Red Dog, as well as the Scholastic Brand line of products.

Bader, meanwhile, is senior manager and director of consumer products.

The two-hour webinar will run from noon to 2pm EST. It is free for LIMA members and $99 for non members.

Click here for details or to register.


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