Nickelodeon Consumer Products will be moving some of its characters into new product categories and markets, after signing a collection of deals for its back to school items.
In a major deal that spans regions from the Baltics to the Middle East, NCP EMEA has signed its first adult stationery agreement with Stationery Team for bags, accessories and stationery for the MTV brand, using the Streetmuse styleguide. The collection will launch in July.
In France, School Pack has signed a deal on Spongebob Squarepants which will take the property into a range of product including schoolbags and satchels, schoolbags with wheels, trolleys, backpacks, messenger bags, pencil cases and tote bags. The deal covers France and Belgium and runs through until the end of 2012.
In Italy, NCP has signed Copywrite Europe Group to launch the first consumer products for Mandarin bi-lingual animation Ni-Hao Kai-Lan in Italian speaking markets. The deal covers stationery and back to school product.
Pentra has joined the line-up of partners for Dora the Explorer in Poland, rolling out a stationery range including notebooks, crayons, schoolbags and paints. The deal also covers Latvia and Lithuania.
For Spain and Portugal, Miquel Rius has inked a deal for Spongebob Squarepants stationery and back to school products.
Moving into the UK, and NCP has renewed Premium Mobile Distribution's licence for mobile socks, cases, mouse mats, laptop bags and keyboards. The firm has also developed iPhone and BlackBerry cases for Spongebob, while it has a similar deal covering South Park.
Instant Gifts International has also renewed its deal term for two years, covering a range of gift products, while International Greetings' Copywrite division has added two years to its deal for Dora the Explorer stationery.