Nick boosts Spongebob and iCarly

A4T and Danilo come on board to expand programmes further.
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Nickelodeon & Viacom Consumer Products UK has revealed two new licensing deals for Spongebob Squarepants and iCarly.

First up, a three-year agreement has been inked with video games accessories firm A4T to create a Spongebob Squarepants range of console accessories.

The line will include games cases, console cases and controller accessories for PSP, Nintendo Wii and DS Lite, PS3 and Microsoft's Xbox.

A4T is currently in discussion with a number of key video games retailers - such as Game, Gamestation, HMV and Asda - for a product launch in the summer. The deal will run until December 2012.

In addition, NVCP is partnering with Danilo to produce a paper product range for tween property iCarly. The line will include calendars, greetings cards, gift bags and gift wrap.

The collection initially rolled out to WH Smith stores in January, and will hit other retail outlets from April. The deal will run to December 2011.


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