Nick India ties up with Bilt - Licensing.biz

Nick India ties up with Bilt

Nick and Bilt Ten-on-Ten have introduced a range of Dora and SpongeBob notebooks.
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The range includes exercise books, long notebooks and drawing books. Each book also contains two to four pages where kids can solve puzzles, colouring in and learn facts about the characters.

The products will be available in all large format stores as well like Crossword, Landmark, Odyssey, Spencers, Hypercity etc across India.

Sandeep Dahiya, vice president of consumer products at Viacom18 Media said: “The launch of Dora and SpongeBob notebooks is in line with Nick’s philosophy of providing more and more opportunities to Nick viewers to interact with their favourite Nicktoons outside television.

“We’re proud to partner with Bilt, to make these notebooks widely available at extremely affordable prices.”

Adds Yogesh Agarwal, COO, Bilt added: “A brand like Nick appeals to each and every kid. The Nick characters are immensely popular and with this range of Ten-on-Ten books, we are sure to make a place for ourselves in every school bag in the country.”

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