Nick inks Simon & Schuster deal - Licensing.biz

Nick inks Simon & Schuster deal

Major series of novels planned to tie in with hit live action shows.
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Nickelodeon UK has signed a deal with Simon & Schuster which will see the consumer publishing giatn produce a series of novels for the UK and Ireland to tie in with major live action shows like H20, Drake and Josh, Unfabulous, iCarly and The Naked Brothers Band.

The series launches in February 2009 with three titles: H20 Living with Secrets, H20 No Ordinary Girl and Drake and Josh Blues Brothers.

May 2009 will see the publication of the first Unfabulous tie-in novel, while a third H20 book will appear in June 2009.

The first Naked Brothers Band novel will also be published in June and the first iCarly novel will come out in the autumn. Plans are also well advanced to publish further novels in the last half of 2009.

The core market for the novels will be male and female consumers aged between seven and 12.

"This is a fabulous opportunity to bring some of the best made and best loved live action shows on television to the printed page," said Ingrid Selberg, publishing director for Simon & Schuster. "We are delighted to be working with Nickelodeon on what we are sure will be an enormously popular series of novels."

Clare Piggott, VP of consumer products at Nickelodeon UK, added: "The continuing success of our live action shows has brought with it an audience eager for more stories and adventures across supporting media. Working with Simon & Schuster in tie-in novels is a guarantee of high quality books that will support and enhance these properties."

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