Nick Jr brands get online makeover

Pre-school properties Dora and Diego relaunch web presence.
Publish date:
Social count:

Two of Nick Jrs flagship websites, Dora the Explorer and Go Diego Go, have relaunched at

The aim of the relaunch was to create a more streamlined and engaging experience for pre-schoolers and their parents through an improved site structure and clearer navigation.

Nickelodeon UK collaborated with children's interactive production company Complete Control on the project.

The firm also redeveloped three sub-sections of the main Nick Jr website - Shows, Fun & Games and Make & Do.

Complete Control created a 'super footer' solution, a hidden text-based nav for all content, to ensure the best performance in search engines. This has resulted in traffic to the Dora the Explorer website increasing by 457 per cent since its relaunch.

Other properties to benefit from a similar update this month include Angelina Ballerina and Peppa Pig.

"Creating content that truly engages children is no easy task, but Complete Control has consistently delivered great creative treatments on all the projects Nickelodeon has commissioned, whilst keeping our needs as a commercial media company very much front of mind," said Roy Edmonds, digital director of Nickelodeon.

Traffic to the Nick Jr website increased by nine per cent in November to 27,875,321 page views, a new record. The number of visitors in December increased by 2.5 per cent on the previous month to 1,055,067, another new record high.

The Dora the Explorer microsite accounted for 25 per cent of all site traffic with over seven million page views.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.