Nick Jr kicks off Peppa Pig ten-year celebrations with new Oinkestra initiative

Live action spot sees a children's choir oink along to show's theme tune.
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Nick Jr has kicked off its campaign to mark a decade of Peppa Pig on the channel.

The celebrations will be supported across Nick Jr's on air, online and social channels. The campaign begins with a live action spot - produced in-house by the creative team - which sees a children's choir oink along to the Peppa Pig theme tune.

This is a call to action for parents to submit short videos of their children oinking along online at www.nickjr.co.uk or through the Nick Jr Facebook page.

The second phase of the campaign will see promotional spots and bumpers created from a selection of the submitted 'oink videos'. Set to feature children across the UK, the spots and bumpers will air in the run up to a celebratory oink-a-thon of Peppa's top 20 episodes to be broadcast on the weekend of July 5th and 6th.

"Nick Jr's Oinkestra campaign promises to send giggles rippling across the nation as our viewers join in and oink along with our ten year celebration," said Tina McCann, MD of Nickelodeon UK and Ireland. "Peppa Pig has reached an iconic status over the past decade and the show's longevity both in the UK and internationally on Nick Jr is testament to how it engages and resonates with our audience."

As one of the commissioning broadcasters, Nick Jr has aired Peppa Pig since July 2004.

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