Nick Jr launches nationwide pre-school drive

Help Dora Help campaign to run across nurseries and pre-schools in the UK.
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Nickelodeon's pre-school channel, Nick Jr has launched Help Dora Help - an initiative which is aiming to bring exploration into nurseries and pre-schools across the UK.

The campaign - supported by The Princes Foundation for Children and the Arts - consists of a free activity pack, giving nurseries and pre-school educational activity resources, as well as the opportunity to apply for a grant of up to £20,000.

The activity pack has been developed by Nick Jr education experts and follows the Early Years Foundation Stage development goals. It provides learning opportunities with the theme of Dora the Explorer's adventures.

It contains six activity session plans, a practitioner's guide and other teaching aids to encourage pre-schoolers to use their imagination, solve problems and develop their sense of physical adventure.

The award fund allows pre-schools and nurseries to apply for a grant of up to £20,000 for educational and learning purposes. Runners up will be awarded discovery and learning equipment packages, while Dora the Explorer will visit a selection of the successful nurseries.

There will also be the opportunity for the nurseries to be featured on Nick Jr.

"As a broadcaster dedicated to offering pre-school audiences the best entertaining and educational content, we're delighted to continue our support of pre-school education in the community with Help Dora Help," said Tina McCann, MD of Nickelodeon UK. "The campaign mirrors the very essence of what Dora the Explorer and Nick Jr offer children - early years development and personal discovery."


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