Nick Jr unveils Help Dora Help 2012 - Licensing.biz

Nick Jr unveils Help Dora Help 2012

Nursery and pre-school campaign returns for a second year.
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Nick Jr has launched Help Dora Help for 2012, the campaign which aims to bring exploration to life in nurseries and pre-schools across the UK.

The campaign - which is supported by The Prince's Foundation for Children & the Arts - consists of a free activity pack, giving nurseries and pre-schools educational activity resources. Nurseries will also have the opportunity to apply for an award of £20,000.

The pack follows the Early Years Foundation Stage development goals and contains six activity session plans that provide learning opportunities with the theme of Dora the Explorer's adventures.

The themes for this year's pack are Cooking, Sports Day, Fairy Tales, Animals, Seaside and Music.

Registration is now open at nickjr.co.uk/helpdorahelp for nurseries to apply for a pack. They have until July 22nd to work through activities with their pre-schoolers and put together their application for the £20,000 award.

Once the applications have been submitted, a panel led by Nick Jr's Wake Up World Helena Dowling, alongside Nick Jr representatives and partners including The Prince's Foundation, Dora Magazine and Chad Valley will choose five finalists. The public will then be able to vote for their favourite application and decide who is awarded the £20,000.

Each of the five finalists will be awarded discovery and learning equipment from Chad Valley, as well as a classroom visit from Dora. All five finalists' award bids will be filmed and aired on Nick Jr.

Hope Niursery School in Belfast was selected for the award in 2011.

"The quality of applications in 2011's Help Dora Help campaign were incredible," said Tina McCann, MD of Nickelodeon UK. "We're delighted with the way the award has been used at Hope Nursery and equally excited to engage with pre-schoolers and practitioners across the country once more throughout 2012."

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