Nick reveals Npower line

New consumer electronics range planned using Nick characters
Publish date:
Social count:

A new consumer electronics product line is being planned by Nickelodeon and Viacom Consumer Products and Imation.

The full Npower collection will be available in major US retailers from October and will feature more than 20 products including digital cameras and photo frames, multimedia and MP3 players, an LCD TV, a DVD player and an alarm clock. Key Nickelodeon characters used will include the likes of SpongeBob Squarepants, Dora the Explorer, Go Diego Go and The Naked Brothers Band.

“Kids expect the latest technology as well as the characters they love. Nickelodeon’s Npower brand brings them both,” explained Leigh Anne Brodsky, president of NVCP.

“Each product has a unique Nickelodeon twist, with surprising technology that lets kids be kids, while still giving them control. We co-developed the line with Imation to take full advantage of their technology leadership, global distribution and sourcing expertise to bring our beloved characters to consumers in an innovative and interactive way.”

The line will be available at Best Buy, Nick Shop, Target, Toys R Us and


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.