Nick reveals Npower line

New consumer electronics range planned using Nick characters
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A new consumer electronics product line is being planned by Nickelodeon and Viacom Consumer Products and Imation.

The full Npower collection will be available in major US retailers from October and will feature more than 20 products including digital cameras and photo frames, multimedia and MP3 players, an LCD TV, a DVD player and an alarm clock. Key Nickelodeon characters used will include the likes of SpongeBob Squarepants, Dora the Explorer, Go Diego Go and The Naked Brothers Band.

“Kids expect the latest technology as well as the characters they love. Nickelodeon’s Npower brand brings them both,” explained Leigh Anne Brodsky, president of NVCP.

“Each product has a unique Nickelodeon twist, with surprising technology that lets kids be kids, while still giving them control. We co-developed the line with Imation to take full advantage of their technology leadership, global distribution and sourcing expertise to bring our beloved characters to consumers in an innovative and interactive way.”

The line will be available at Best Buy, Nick Shop, Target, Toys R Us and


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