Nickelodeon Consumer Products will open the doors of its new Canadian division on October 1st.
The Toronto-based office will be headed up by Tanya Visano (pictured), who takes on the role of senior director.
The division will focus on driving NCP's strategies around its Something for Everyone portfolio, which spans pre-school, kids, tweens, teens and adult.
Visano will be supported by Jeremy Potvin, director of softlines; Jean Brozny, senior manager, marketing and brand management; Daniel Christamtsis, senior manager, hardlines; and Matthew Spataro, coordinator, retail marketing.
"Moving from an agent to in-house representation model is optimal for our continued growth in the region and, combined with our global scale, we are able to offer even deeper value to our Canadian partners," said Michael Connolly, SVP of consumer products, Viacom International Media Networks.