Nickelodeon cracks the Balkans

MTVNI ink deals which will see content go to broadcasters in Kazakhstan, Albania and Slovenia.
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The firm has concluded a deal with KTK, Kazakhstan’s leading free-to-air broadcaster, which includes 263 half-hour episodes of Nickelodeon’s key programmes, including SpongeBob SquarePants (seasons 1-6), The Penguins of Madagascar (seasons 1-2), Danny Phantom (seasons 1-4) and Fairly Odd Parents (seasons 5-6).

MTVNI has also closed a deal for 150 half-hours of live-action Nickelodeon content with Digit-Alb, Albania’s digital-satellite and digital-terrestrial platform. The deal includes iCarly (seasons 1-2) and True Jackson, VP (seasons 1-2), along with the very first season of Big Time Rush, Nickelodeon’s latest live action series for tweens.

Additionally kids and families in Slovenia will be able to watch iCarly on national free-to-air broadcaster, TV3. The three deals were brokered by MTVNI Sales Executive, Marco Arabit.

Caroline Beaton, senior vice president, international programme sales, MTVNI commented: “After a very productive and positive DISCOP EAST this year, we’re really excited to announce these deals in Kazakhstan, Slovenia and Albania.

“The Emerging Markets region continues to be a key focus for MTVNI as we look to further grow our Nickelodeon brand presence and satisfy the demand for our internationally renowned animated and live action content across the region."

Alex Chien, vice president, content – Nickelodeon for MTVNI’s emerging markets group, which spans Central and Eastern Europe, Russia, the Middle East, Africa and India, added: “Nickelodeon continues to grow from strength to strength and these deals will greatly augment and complement our existing portfolio of localised Nickelodeon services.

“One of our top priorities is to build multiple access points for consumers both on-air – through the launch of new localised channels or through programming partnerships with leading broadcasters such as KTK, Digit-Alb and TV3 – and off-air – through ancillary businesses such as consumer products, digital media and events – to ensure we create the ultimate 360 degree experience for kids and families the world over.”

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