Nickelodeon drives into car branding sector - Licensing.biz

Nickelodeon drives into car branding sector

Limited edition Nissan Note to feature Spongebob Squarepants and Dora the Explorer.
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Nickelodeon Consumer Products is moving into a completely new category - car branding.

Spongebob Squarepants and Dora the Explorer have been chosen to feature in the limited edition Nissan Note, which goes on sale in France this summer.

In its first ever exclusive car sector deal, Be Viacom France has incorporated Nickelodeon & Viacom Consumer Products France licensed goodies and accessories into the car. This includes neck pillows, seatbelts, headphones and mats.

Nickelodeon branded window pullars and rear bumpers feature on the exterior of the car.

Inside, a Sony Tablet - complete with Spongebob headphones - is embedded with 100 Spongebob and Dora the Explorer episodes, plus Victorious, Big Time Rush and Team Umizoomi and six Android App downloads.

A limited edition of 1,000 Nickelodeon branded cars go on sale in Nissan dealerships this summer in France, supported by on-air, print and outdoor ad spots. It will be released in September in Belgium and the Netherlands.

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